Bilingual Typography: Study of the Linguistic Landscape of Jeddah, KSA

Abstract: With the rise of globalization and the spread of western culture throughout the globe, the use of English as an “international” language is often presented in bilingual and multilingual typographic signage. Throughout the Middle East and Gulf region, the integration of Arabic and Latin letterforms is commonly viewed within the signage of storefronts, street signs, advertising billboards, and informational materials. This paper explores the use of bilingual/multilingual typography within the linguistic landscape of Jeddah, Saudi Arabia. 

Keywords: visual communication, bilingual typography, linguistic landscape, globalization