Laboratory: Principal


Shayna T. Blum, is the Principal of Blum Visual Communication Laboratory and Assistant Professor of Graphic Design at Xavier University of Louisiana. Blum received her Master of Fine Art in Design and Technology at the San Francisco Art Institute, 2009; Post Baccalaureate in Text and Image Art at the School of the Museum of Fine Art, Boston, 2005; and Bachelor of Fine Art in Painting at Lyme Academy College of Fine Art, 2001. She studied foundation at Pratt Institute, Brooklyn, NY, 1996-1998.
Blum has held academic positions at Monmouth University, Briarcliffe College, Union County College, and the Art Institute of Pittsburgh. From 2012-2014 Ms. Blum lectured at Dar Al Hekma University in Jeddah, Kingdom of Saudi Arabia. She is the recipient of the Mellon Grant, 2015; Paul and Eleanor Harper Fellowship, 2007; and Breckenridge Artist in Residence Fellowship, 2006. Blum's research focuses on Visual Communication / Design & Technology used in contemporary global culture. Her work has been presented in exhibition and conferences nationally and internationally and is published online and in print. 

Laboratory: Consultation

Blum Design Research Laboratory is committed to the study and practice of design and technology in assisting demographic necessity and progressive comprehension of the field. As a design research laboratory, BDRL offers institutional and public consultation in visual communication design and technology methods for product expansion within a global market. Through analytical and archival data acquired from qualitative and quantitative research, ideal design strategies are formulated in report and blueprint.  


BDRL Public & Institution Consultation: 

  • Market Demographics
  • Cross-Cultural Marketing
  • Brand Identity, Re-branding
  • Image and Product Perception
  • User-Centered Design
  • Acessebility and Comprehension
  • Visual Linguistics, Typography (Multilingual)
  • Experiential Marketing
  • Global Visual Presence (Online marketing & advertising)