I Got This

Role: Product Design, UX Research, UX Design, Branding, UI

Overview:

I Got This is a habit app built for users to form good habits through community and motivation.

Background

  • 61% of Americans are trying to break unhealthy habits developed during the coronavirus pandemic. 

  • Gen Zers and millennials are most impacted by unhealthy pandemic habits, especially related to work-life balance and substance abuse. 22% of Gen Zers cite poor work-life balance, while 20% of millennials cite alcohol struggles.

  • Screen time is the most common bad habit that both men and women want to curb.

 

Questions

  • Why develop good habits?

  • What are ways to develop good habits?

  • Why break bad habits?

  • What are ways to break bad habits?

Research & Design

  • Market, Competitor, User 

  • Literary Review and Database

  • Survey & Interviews

  • Sitemap

  • Flow Charts

  • Wireframes

Survey Results

 

Competitor Analysis

User: Susan

Site Map and Flow Charts

Wireframes

InterActive Lo-Fi Prototype

Mood Board & Color

Wireframes Revised with Color

 

UI Color Study

HiFi Prototype I