Tippi
Evaluation & Mockup
UX Research & Design: Shayna T. Blum
Sprint: 3-5-hours
Questions
Why would hairstylists want to use this app?
How does the money go in? Does the hairstylist give her phone/iPad to the client?
Does the client have the app?
Is the app connected to the main /computer register?
SWOT
Strength
Layout
Organization
Repetition
Weakness
Product brand does not relate to hair stylist.
App focuses on the banking function, not on the user.
App is not diverse or unisex
Opportunities
Expand demographic.
Expand demographic at least to all salon and Aestheticians.
Make the branding more obvious for the user market.
Threat
Research has noted that users do not like multiple page onboarding.
The imagery does not relate to the user.
Limited industry
Limited demographics
User
Interview Notes
“I’d like an app that will let me receive tips directly from the client, not through the salon.”
“I want to be able to reschedule clients from the app.”
“I work long hours and see up to 20 clients a day, The app needs to be easy, simple, and fast.”
“I think the brand should be vintage. The colors should be blue, red, and white to reflect the barber pole.”
User NeedS
As a hairstylist Elise wants to
Wants to receive tips.
Wants to track her tips.
Wants to receive tips.
Wants to directly deposit her tips.
Wants to limit cash tipping.
Wants to link her schedule to the tracker.
Wants to be able to set goals.
Wants to be awarded/rewarded for her financial achievement.
Wants to take notes about the client.
Wants to withdraw from the app.
Wants to integrate with other apps.
Wants to access the info with ease.
Wants to enter deposits very fast.
Wants to monitor her progress with clients.
So that she can
Pay the rent.
Knows how much income she's accumulated.
Have an income.
Not have to go to the bank.
So that she can decrease missed tips from clients who forgot the cash.
She can monitor/analyze relationships between client, time, and tip.
Motivate herself to achieve the goal.
Feel good about her hard work.
So that she can prioritize clients.
Keep pace with work. Move fast.
Keep pace with work. Move fast.
Analyze the relationship.
be independent and not rely on the salon.
Increase the probability of their return.
